Wandermoda: Creating a company to promote local designers


About Wandermoda

Come join us and take a designer piece of Barcelona home with you!

Wandermoda brings you Boutique Shopping Experiences in Barcelona. They are all about you and indulgence, with an experience that is solely focused to give you the best that Barcelona designers and boutiques have to offer.

In a few unhurried hours we discover the old and historic but ultra-chic area of El Born, exploring the designer and boutique stores of this local fashion mecca and discovering the stories behind each atelier and brand.

For more information visit Wandermoda

About my Involvement

Wandermoda is about promoting local designers.

It was co-founded by myself and my good friend Marwa (who is also Wanderbeak Founder). We both shared the same passion for the hand-made, locally produced philosophy and the stories behind unique stores and designers so we decided to join forces.

We are driven to support the local talent with the following Mission:

  • to connect visitors to Barcelona with local designers and their unique pieces,
  • to give local designers a platform to showcase their work
  • to make sure that people enjoy, have fun and can bring home great stories and memories of their holidays in this fabulous city!

This project entailed creating a company from the beginning:

  • the core items: legal steps, facilities, technology tools to support the business (reporting, databases etc.)
  • market research and profiling
  • creating a services portfolio and pricing strategy
  • building a presence, online and offline: website and social networks, cards, fliers
  • developing a marketing plan and marketing channels mindmap
  • creating an operational plan.
  • establish an execution plan.
  • adopting a monitoring and improvement plan.


So far, we have great reviews from more than 100 people that came already through the experience from all over the world.

I am very excited about this project as we continue to evolve the concept and impact the local people and businesses around us.